Marketing in the Public Sector

This video training pack is designed to teach the concepts of marketing and show how they can be applied to the public sector. A fully integrated training programme, it enables a trainer or business unit to present a well-structured course on marketing. The pack contains a 40 minute video, a presenter's book, a set of overhead projection masters, six copies of the participant's workbook and six copies of the audio cassette tape. The video features interviews with practitioners and experts and provides documentary style coverage of "marketing in action". The course material is arranged into the following areas: the context; what do you think marketing is?: what is marketing?; the citizen consumer; what is your market?; market segmentation; market positioning; the marketing mix; the internal market; marketing for maximum benefit.