Marketing Campaigns

Diane Canwell (Autor)

Media-Kombination

256 Seiten

1998
Cengage Learning EMEA
978-1-86152-245-0 (ISBN)

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How do you plan your marketing campaign? How do you handle promotions and pricing decisions? What is the right promotion for a specific product? These questions are addressed in this text, and the accompanying disk contains forms and checklists to help the reader create an effective campaign.

Planning your marketing campaign; managing products and services; pricing goods and services; handling promotions; dealing with distribution; selling your goods and services; staying ahead of the market; reviewing your marketing campaign.

Erscheint lt. Verlag	18.6.1998
Reihe/Serie	The marketing toolkits series
Zusatzinfo	glossary, index
Verlagsort	London
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-86152-245-2 / 1861522452
ISBN-13	978-1-86152-245-0 / 9781861522450
Zustand	Neuware