Marketing and Selling Variable and Fixed Annuities

Annuities have emerged as the leading-edge accumulation investment opportunity of the 1990s. This text addresses the annuity sales and marketing needs of bank representatives, financial planners, insurance agents and stockbrokers. It aims to help banks make their investment sales programs more profitable and effective, and features: competing in today's highly aggressive sales environment; the importance of a formalized program; and handling objections.