The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Buch | Softcover
XXI, 247 Seiten
2021 | 1st ed. 2021
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-32964-8 (ISBN)

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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business - Ioana Bucur-Teodorescu
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The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

lt;b>Ioana Bucur-Teodorescu received the Master degree in Project Management from the Bucharest University of Economic Studies and the Bachelor degree for Business Administration in French. She took her Ph.D. degree in business and administration from the same university, has joined several IT corporations and got expertise working on multiple projects and having certain roles for business and sales operations related to the French market. Her main research interests include the e-business, the digital consumer, the business models related to the internet, the values promoted in the digital era.

1. Conceptual Clarifications in the Field of E-Business.- 2. The Role of Moral Values in the Development of E-Business.- 3. Emotional Intelligence in the Context of the Digital Era.- 4. Connections and Correlations on the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted by E-Business.

Erscheinungsdatum
Reihe/Serie Sustainable Management, Wertschöpfung und Effizienz
Zusatzinfo XXI, 247 p. 46 illus., 41 illus. in color.
Verlagsort Wiesbaden
Sprache englisch
Maße 148 x 210 mm
Gewicht 359 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte digital consumer • E-Business • Emotional Intelligence • Facebook • moral values • Online shopping
ISBN-10 3-658-32964-5 / 3658329645
ISBN-13 978-3-658-32964-8 / 9783658329648
Zustand Neuware
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