Powerful Social Media, Branding, PR Practices (Collection)

Larry Light is CEO of Arcature, LLC, a leading global brand consultant. He served as Global Chief Marketing Officer for McDonald's during 2002-2005, the crucial years of its marketing turnaround. Light was formerly Executive Vice-President at BBDO, responsible for market research and media; Chairman and CEO of Bates Worldwide's international division; and a member of Bates' Board of Directors. Joan Kiddon is President, COO of Arcature, LLC. She consulted on McDonald's key strategic projects during its brand turnaround. Kiddon began her marketing career at BBDO in New York, moving to BBDO/West in Los Angeles where she was the Director of Market Research. Barry Libert is the chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month. He coauthored We Are Smarter than Me, a critically acclaimed book created in collaboration with Wharton School Publishing and more than 4,000 community participants that illustrates how businesses can profit from the wisdom of crowds. A one-time McKinsey and Company consultant, Libert is also author of Barack, Inc., Cracking the Value Code, and Value RX Jon Spector is CEO of The Conference Board. Previously, Jon was Vice Dean and Director of Wharton Executive Education and spent 20 years consulting for McKinsey & Company on issues of strategy, organization, and operations. Mark Magnacca has invested 15 years in discovering what sets great communicators apart. He recently brought his insights together in the book So What? As founder and President of Insight Development Group, Magnacca's seminar and training programs have been featured in The New York Times, USA Today, and on CNN's MoneyLine. He has helped thousands of entrepreneurs, salespeople, and executives adopt the mindset that makes them indispensable in any economic cycle. A participant in the Strategic Coach Master's Program, he is also author of The Product Is You. Robert Brunner founded Apple's legendary Industrial Design Group, which designed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac. As a partner at Pentagram, he worked with Fortune 500 companies including Nike, Microsoft, HP, Dell, and Nokia. In early 2007, he founded Ammunition, a product design, brand, and interactive development consultancy. Brunner's product designs are included in the permanent collection of the Museum of Modern Art (MoMA). He teaches advanced product design at Stanford University. Stewart Emery, a father of the Human Potential Movement, served as the first CEO of est, cofounded Actualizations, led seminars in dozens of countries, and has coached over 12,000 people in the last three decades. He is the bestselling author of Actualizations: You Don't Have to Rehearse to Be Yourself and The Owner's Manual For Your Life. As a consultant, he asked the questions that led MasterCard to its legendary "Priceless" campaign. Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding. Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0 and bub.blicio.us, and regularly contributes PR and tech insight to industry publications. A cofounder of the Social Media Club, an original member of the Media 2.0 Workgroup, and a contributor to the Social Media Collective, he is among the original thought leaders who paved the way for social media. Brian D. Till is Associate Professor and Department Chair of Marketing at Saint Louis University. His teaching interests include marketing strategy and advertising management; his research interests include brand equity, celebrity endorsements, and creativity in advertising. Till holds a Ph.D. from the University of South Carolina and an M.B.A. from the University of Texas at Austin. Donna Heckler is Vice President of Marketing and Branding for Monsanto, a multinational agricultural biotechnology corporation with annual revenue of more than $7 billion. Phil Baker has been developing consumer and computer products for forty years for companies of all sizes. The scores of products Phil has been instrumental in developing include Polaroid's SX-70 camera, Apple's PowerBook notebook computers, Seiko printers, PDAs, and the Stowaway folding keyboard, one of the most successful PDA accessories of all time. Baker pioneered the use of Asian partners to develop and manufacture consumer products, initiating Apple's first design activities in Taiwan and Seiko's first in Hong Kong. He holds 30 patents and continues to develop products from his San Diego office. A recipient of the Ernst & Young Entrepreneur of the Year award, he writes a weekly technology column for the San Diego Transcript and does a monthly technology radio show. He holds a BS from Worcester Polytechnic Institute, a Masters degree from Yale, and an MBA from Northeastern. Jim Champy helped transform the corporate world with his book Reengineering the Corporation: A Manifesto for Business Revolution, which sold more than 3,000,000 copies. His global best-sellers also include X-Engineering the Corporation: Reinventing Your Business in the Digital Age; Reengineering Management; and The Arc of Ambition. He is currently Chairman of Perot Systems Corp.' consulting practice and head of strategy for the company.