MANAG ECON 4E CL

This new edition places increased emphasis on strategic behaviour such as oligopoly and game theory. Further coverage is given on international issues and students are helped with calculus-based exercises. The latest effects of technological change are clearly presented.

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This book presents the economics underlying a wide range of managerial decisions and corporate strategies. Among its definitive strengths are Professor Edwin Mansfield's prowess in linking economic theory to real applications in the business world, the unmatched clarity and care of his exposition, and his outstanding credentials as both an economic researcher and a consultant to numerous businesses and organizations. This new edition features expanded coverage of the important fields of game theory and strategic behavior, and a wide range of new cases and applications.