Authority Marketing For Dentists

ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor’s Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings. RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO. STEVE FORBES is Forbes Media Chairman and CEO, and Editor-in-Chief of Forbes magazine, where his editorials appear as, "Fact and Comment." The company encompasses Forbes, ForbesLife, ForbesWoman and Forbes Asia magazines; the Web sites Forbes.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com, and Forbes.com Business & Finance Blog Network; and 10 international licensee editions. Forbes' publications together reach more than five million readers globally, and its Web sites reach nearly 40 million users each month. A widely respected economic prognosticator, Mr. Forbes is the only writer to have been a four-time winner of the highly prestigious Crystal Owl Award, formerly given by U.S. Steel Corporation to the financial journalist whose economic forecasts for the coming year proved most accurate. In 1996 and 2000 he campaigned vigorously for the Republican nomination for the Presidency. His latest books are: How Capitalism Will Save Us (November 2009); and Power Ambition Glory: The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons You Can Learn (June 2009), both by Crown Business. He is also the author of Flat Tax Revolution: Using a Postcard to Abolish the IRS (2005), and A New Birth of Freedom (1999), a book of bold ideas for the new millennium.

Foreword by Steve Forbes Preface THE BIG IDEA What Is Authority Marketing? The Three Eras of Authority Marketing The Case for Authority Marketing BUILDING YOUR BLUEPRINT: THE FOUNDATIONS, PILLARS, AND OUTCOMES OF AUTHORITY MARKETING The Foundation of Authority You Can’t Spell Authority without Author The Pillars of Authority Branding and Omnipresence Content Marketing PR & Media Speaking The Outcomes of Authority Lead Generation Sales Conversion Retention / Referrals IMPLEMENTING YOUR AUTHORITY MARKETING BLUEPRINT Beginning with the End in Mind Happiness and Authority Marketing The Power of Authority Marketing About the Authors