Goliath Strikes Back
Apress (Verlag)
978-1-4842-6518-5 (ISBN)
Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson.
Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce’s industry overhaul. Don’t get left behind.
What You Will Learn
What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies
How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful
An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding
Who This Book Is For
Executives, business professionals, business students, andcurious laypeople
Peter S. Cohan is Lecturer of Strategy at Babson College where he teaches strategy and entrepreneurship to undergraduate and MBA students. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups--three of which were sold for over $2 billion. Peter has written 14 books and writes columns on entrepreneurship for Forbes, Inc, and The Worcester Telegram & Gazette. Prior to starting his firm, he worked as a case team leader for Harvard Business School Professor Michael Porter's consulting firm and taught at MIT, Stanford, and the University of Hong Kong. Peter earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.
Part 1: Exploring Strategic Mindset by Industry.- Chapter 1: Introduction.- Chapter 2: Consumer Electronics.- Chapter 3: Video Entertainment.- Chapter 4: Newspapers.- Chapter 5: Groceries.- Chapter 6: Furniture.- Chapter 7: Logistics.- Part 2: Implications for Leaders.- Chapter 8: Leading Through Strategic Mindset.- Appendix: Notes.-
Erscheinungsdatum | 16.01.2021 |
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Zusatzinfo | 13 Illustrations, black and white; XV, 175 p. 13 illus. |
Verlagsort | Berkley |
Sprache | englisch |
Maße | 155 x 235 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 1-4842-6518-1 / 1484265181 |
ISBN-13 | 978-1-4842-6518-5 / 9781484265185 |
Zustand | Neuware |
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