Business Communication Design
Creativity, Strategies, Solutions
Seiten
2003
|
International student edition
McGraw-Hill Publishing Co.
978-0-07-121409-4 (ISBN)
McGraw-Hill Publishing Co.
978-0-07-121409-4 (ISBN)
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Emphasizing the role of critical and creative thinking in the communication process, this work helps in designing messages for various business communication situations. It offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message.
"Business Communication Design: Creativity, Strategies, Solutions" by Angell and Rizkallah emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. "Business Communication Design" addresses the variety of communication options that modern workers face.
"Business Communication Design: Creativity, Strategies, Solutions" by Angell and Rizkallah emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. "Business Communication Design" addresses the variety of communication options that modern workers face.
CH. 1The Basics CH. 2 How Business Communicates CH. 3Communication Design Strategy CH. 4Listening: A Silent Hero CH. 5Designing Meaning CH. 6Verbal Communication Design CH. 7Designing Oral Presentations CH. 8Business Writing Design CH. 9Direct and Indirect Communication Strategies CH. 10Designing Reports and Proposals CH. 11Writing Strategies for Reports and Proposals CH. 12Culture: Inside and Out CH. 13Designing Interpersonal and Collaborative Messages CH. 14The Business of Change and Conflict CH. 15Creating a Career and Designing Resumes CH. 16Interviewing to Get the Job CH. 17Creativity and Visual Design
Erscheint lt. Verlag | 1.6.2003 |
---|---|
Verlagsort | London |
Sprache | englisch |
Maße | 203 x 256 mm |
Gewicht | 952 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
ISBN-10 | 0-07-121409-7 / 0071214097 |
ISBN-13 | 978-0-07-121409-4 / 9780071214094 |
Zustand | Neuware |
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