Introduction to Business
Seiten
2003
|
3rd Revised edition
South-Western
978-0-324-18626-0 (ISBN)
South-Western
978-0-324-18626-0 (ISBN)
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This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a "Business Plan Booklet" and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
Dr. Jeff Madura is Emeritus Professor of Finance at Florida Atlantic University. The recipient of multiple awards for excellence in teaching and research, Dr. Madura has written several successful finance textbooks. His research on financial markets and institutions has been published in numerous journals, including Journal of Financial and Quantitative Analysis; Journal of Money, Credit and Banking; Financial Management; Journal of Financial Research; and Financial Review. Dr. Madura has served as a consultant for commercial banks, securities firms, and numerous other financial institutions. In addition, he is a former director of the Eastern Finance Association and a former director and president of the Southern Finance Association.
| Erscheint lt. Verlag | 26.3.2003 |
|---|---|
| Zusatzinfo | col. Illustrations |
| Verlagsort | Mason, OH |
| Sprache | englisch |
| Maße | 216 x 276 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-324-18626-6 / 0324186266 |
| ISBN-13 | 978-0-324-18626-0 / 9780324186260 |
| Zustand | Neuware |
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