Foundations of Marketing Practice: An Applied Approach

Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing - from scratch. This book expresses the benefits of creating, sustaining, and strengthening exchange relationships, and is based on the experience of two authors.

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You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.

Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?

Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing—from scratch. Imagine how much could be lost if you don't.

Foundations of Marketing Practice: An Applied Approach:


expresses the benefits of creating, sustaining, and strengthening exchange relationships.
is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years.
is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.