Introduction to the World of Business

An introductory business textbook designed with students and instructors in mind. It covers major areas essential in developing a wide-ranging view of business while simultaneously laying the foundation for future development in higher-level business courses.

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Regardless of discipline, individuals function in the business world on a daily basis, and therefore, need to understand how business works and how it applies to oneself.
Introduction to the World of Business is an introductory business textbook designed with students and instructors in mind. It covers major areas essential in developing a wide-ranging view of business while simultaneously laying the foundation for future development in higher-level business courses. Featuring thirteen Chapters, the book is designed to be covered within a semester (or shorter term) allowing time for the development of concepts in and out of the classroom that promote deeper learning. The publication captures students' attention and maintains focus on relevant materials in order to provide an overview of business functions, while laying the groundwork for future success.
Now in a fourth edition, Introduction to the World of Business by John Mago and Jill Friestad-Tate:


promotes comprehension! The text Incorporates Chapter Outcomes, Concept Checks, and Business Terminology vignettes to help your students focus on important content.
is easy to adopt! Introduction to the World of Business is a turn-key package that includes an interactive website that features PowerPoint presentations, notes handouts, automatically graded quizzes and exams, interactive exercises, and gradebook.
is engaging! The text incorporates Discussion Questions, Learning Activities, and Case Studies to help readers apply concepts to real life.
features visually stunning graphics and images to enhance text content.
prepares students for the future by dedicating an entire Chapter to career success. The material covers career choices, interviewing skills, application materials, and more.