Digitalization for Value Creation (eBook)

Foreword 7
Preface 9
Acknowledgments 10
Contents 11
About the Author 14
List of Figures 16
1: Introduction: Waiting for Death? 18
Reference 20
2: Data-Driven Services: Model for an Industrial Turning Point 21
2.1 The Current Situation 24
2.2 The Future Situation 24
Impacts on the Value Chain 26
Significance for the Manufacturing Industry 27
Disruption 28
3: The Digital Revolution Is Everywhere 30
3.1 The Smartphone: The Data Vacuum 31
3.2 Hesitation at the Expense of the Customer 32
3.3 What the Sausage Packet Tells Us 34
3.4 Driver Profiles 35
3.5 160 l Water for a Cup of Coffee? 36
3.6 Glimpse into the Future 37
References 38
4: Data Is Power 40
Focus: Your Place in the Value Chain 41
4.1 Freedom in the Digital Era 43
4.2 No Room for Restriction 44
Focus: Prepare for the Future 46
4.3 A Change of Perspective 47
4.4 Open Your Data Silos! 48
4.5 Digital Behavior of Employees 48
4.6 The Three Big Data Strategy Phases 50
4.7 Ten Points for the Initial Digital Audit 52
References 54
5: The Modern Value Chain Stage Architecture 55
5.1 Customers as Part of Supply Chain Management 56
5.2 The Time Factor in the Value Chain 57
5.3 Breathing for the Future 58
5.4 Two Digital Launch Scenarios 60
5.5 Team Building and Promotion 62
Focus: Your Digital Team Strategy 62
5.6 Defend or Cooperate 63
References 65
6: Call to Arms for a Change in Corporate Culture 66
6.1 Key Indicators for the Future 67
6.2 Change Means Stress 70
6.3 Enduring Small Indignities 70
6.4 A Question of Personality 71
Focus: Your Change Management 72
6.5 The Collapse of the Pyramid 72
Focus: The Three Levels of Development Possibilities 74
6.6 Identifying Strengths 75
Focus: Accelerated Change Momentum 76
6.7 Recognizing the Value in Mistakes 77
6.8 New Guiding Principles in Industry 4.0 78
Reference 79
7: Progressive Thinking 80
Focus: Achieving Scalability 81
7.1 A Kind of Happiness 84
7.2 Technology Is Like Magic 84
7.3 Not Without Emotions 85
7.4 Sidesteps Welcome 87
Focus: Transformed Distribution Channels 88
References 88
8: Digital Society 90
8.1 No Science Fiction for Managers 93
8.2 Attitudes of Engineers 94
Focus: Transparency 95
8.3 Role Play Versus Job Descriptions 96
8.4 Growth of Intelligence 98
References 99
9: My Motto for Success? Adopt a Proactive Approach 101
9.1 Decision Chains Instead of Long-Term Strategy 102
9.2 German Precision: A Digital Stumbling Block? 102
9.3 Entering New Territory 103
9.4 The Dwindling Power of the Baby Boomers 104
9.5 The New Wild Ones 106
Focus: Digital Management Skills 106
9.6 Milestones on the Journey 107
Focus: Setting Milestones 108
10: Not Without a Team 109
10.1 The Digital Business Model as a Team Discipline 111
10.2 The Benefit Is the Goal 112
10.3 No Mission, No Team 113
Focus: In-Team Evaluation 114
10.4 Do Not Manage, Coach! 115
10.5 The Gate Method 116
Focus: Chain of Action Under the Stage Gate Method 116
11: Celebrating Success and Failure Together 120
11.1 Fear Versus Composure 121
11.2 The Three Types of Mistake According to Aristotle 122
11.3 Blind Spots in the Process 123
11.4 The Team in Focus 124
11.5 Weaving New Patterns 125
11.6 It Is Okay to Make Mistakes 126
Focus: Implementing an Error Culture 126
11.7 The Line Between Success and Failure 127
References 128
12: First, Look Inward, Then to the Customer 129
12.1 I See You 130
12.2 Under the Surface 131
Focus: Customer Communication-Understanding the Customer 131
12.3 How to Say a Lot by Saying Little 133
Focus: Internal Communication 135
12.4 Obstacles Outwith Your Own Value Creation Stage 136
12.5 The Dark Side of Communication 137
Focus: Code of Conduct in the Event of a Crisis 138
Reference 139
13: Management 4.0 140
13.1 On the Fence 141
13.2 A Plan for the Future 143
13.3 Employee Fears 144
13.4 Team Mind Mapping 146
13.5 Digitalization Roadmap 147
Focus: Your Digital Agenda 147
References 149