Advances in Digital Marketing and eCommerce

First International Conference, 2020

Francisco J. Martínez-López, Steven D'Alessandro (Herausgeber)

Buch | Softcover

IX, 220 Seiten

2020 | 1st ed. 2020
Springer International Publishing (Verlag)
978-3-030-47594-9 (ISBN)

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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.

Erscheinungsdatum	08.05.2020
Reihe/Serie	Springer Proceedings in Business and Economics
Zusatzinfo	IX, 220 p. 28 illus., 10 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	361 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Digital transformation • eCommerce research • Psychological and behavioral marketing • Social Commerce • Social web technology
ISBN-10	3-030-47594-8 / 3030475948
ISBN-13	978-3-030-47594-9 / 9783030475949
Zustand	Neuware