The Red Pill Executive

The Red Pill Executive is the modern Executive’s handbook for unsticking operations and achieving greater organizational performance.

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Through 15 years of intense observation and analysis, Tony Gruebl, Jeff Welch, and Bryan Wolbert from Think Systems, Inc. (also known as, Think), identified a powerful controlling force hiding in plain sight revealed within The Red Pill Executive.
Tony, Jeff, and Bryan named their approach to harnessing this controlling force, the Red Pill model. Every company has an invisible framework called culture. Red Pill Operators sense it where others are oblivious. Culture determines how business happens and what success looks like. Some cultures love growth; others, a perfect record in customer service. For some, it’s sales or P&L—regardless of tanking satisfaction or turnover. With culture as their blueprint, Red Pill Operators shape their processes, tools, language, staff, and every other aspect to align—not just with the strategy and mission—but to the culture as it exists in time.


The Red Pill Executive offers operating executives and small business owners’ fresh insight into the grooming of their frontline managers who carry out critical initiatives. This new paradigm unlocks massive potential for Operations Executives and their team members who have courage to embrace them. It showcases a new way of thinking that empowers operators to capture value and corrects the one-size-fits-all approach created by the project management industry in reaction to massive project failure. In The Red Pill Executive, Tony, Jeff, and Bryan use a straight-talking style and movie metaphors from The Matrix, Rocky, The Edge of Tomorrow, etc., to deliver their results in an engaging and readable style.