Understanding Digital Marketing

Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies. He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

Chapter - 01: Introduction - Digital transformation;
Chapter - 02: Digital marketing strategy setting;
Chapter - 03: Being online: Welcoming the world;
Chapter - 04: Search - Being found online;
Chapter - 05: Email marketing;
Chapter - 06: Mobile marketing;
Chapter - 07: Social media;
Chapter - 08: Content marketing and native content;
Chapter - 09: Programmatic marketing;
Chapter - 10: Performance marketing;
Chapter - 11: How to form meaningful insights from data

""Comprehensive, contextualized and current. Does a great job of balancing solid overview with specific, insightful case examples. An essential addition to any marketer's bookshelf.""

"Gives you the information and insight necessary to implement a great foundation for a successful digital business. And in today's world, every business is a digital business."

""A no-nonsense, clearly written book which you can dip in and dip out of depending on your digital needs. Excellent to see that the 'human side of digital' has a clear presence throughout.""

"A must-read for those wishing to become digital marketers or improve their existing knowledge and skills. The book diligently covers the fundamental cornerstones of the modern marketing mix, whilst delivering best practices, advice and real-world case studies from market-leading brands.""

""A must-read, whether you're new to online advertising or are already experienced but need a refresher or deep subject dive. Covers all the bases from a human, user point of view. Full of examples and case histories - and it's readable too!""

""This book seeks to help the reader both understand digital marketing and develop marketing strategies that work within the digital realm. An attractive, accessible and informative guide with a great affordable price tag to match.""