Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness

Lena Hoeck was a research assistant at the Institute of Electronic Commerce and Digital Markets at the Ludwig-Maximilians-Universität München, Germany and received her PhD from this institution in 2019. She holds a B.Sc. (2012) and M.Sc. (2014) in Business Administration, and a Master of Business Research (2018) from the Ludwig-Maximilians-Universität München. Moreover, she graduated from the Center for Digital Technology and Management (CDTM), a joint institution of the Ludwig-Maximilians-Universität München (LMU) and the Technische Universität München (TUM).

Martin Spann is a Professor of Electronic Commerce and Digital Markets at Ludwig-Maximilians-Universität (LMU) München - Munich School of Management. Further, he serves as Dean of Research of the Munich School of Management, Director of the LMU Center for Advanced Management Studies (LMU CAMS), and board member of the Center for Digital Technology and Management (CDTM). He is a member of the National Research Council of the Swiss National Science Foundation (SNSF). He studied Economics at the University of Kiel and earned his PhD (2002) as well as his Habilitation (2005) from Goethe University Frankfurt. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau. He has been a visiting scholar/professor at New York University (NYU), the University of California at Los Angeles (UCLA), the University of Technology, Sydney (UTS), the University of Southern California (USC) and Bocconi University in Milan, Italy.