Corporate Communication in Romania after the change in social culture since Ceasusescu (eBook)

Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2.3, University of Applied Sciences München, language: English, abstract: Throughout history, all countries and nations of the world have probably experienced a transformation of society, norms and values through political and cultural changes. Such movements inevitably change the laws and rules, people in the country and working conditions and the economy. The companies often have more opportunities to act independently to lead more marketing, advertising and public relations on an international level and thus become economically interesting. The possible participation in the world market through imports and exports also changes the corporate and economic structures of the countries concerned. Especially in countries with extremely difficult or oppressive political circumstances, there is a high level of social and economic change after the change of government. One such country is Eastern European Romania, which today is one of the most interesting enlargement countries in the EU. (Bidder, B., 2017).
This is also confirmed by the growth figures from 2017 for the third quarter of the Central and Eastern European economy. Romania's economy grew by as much as 8 percentage points year-on-year, placing it in first place with the fastest growing economy in Europe and the highest growth in relative terms worldwide, outperforming China and India. (Bidder, B., 2017).