Mastering Practice Growth
Advantage Media Group (Verlag)
978-1-64225-099-2 (ISBN)
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In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to… • create a culture that supports operational excellence • develop a highly effective marketing program to generate new patient leads and convert those leads into new patients • increase your Google rankings, improve your online reputation, and optimize your social media performance • accurately track results and optimize ROI • scale up to multiple locations or even a DSO
IAN MCNICKLE, Nationally recognized marketer, writer, and public speaker Ian McNickle is a cofounder and partner at WEO Media, a four-time “Best of Class” award-winning dental marketing firm. Ian is also a partner and president at The DSO Project, a national consultancy advising dentists on how to start, optimize, scale, fund, and successfully exit a DSO. Ian has significant expertise in all aspects of dental marketing (online and direct-to-consumer), growth strategy, business development, operations, and scaling companies.
FOREWORD INTRODUCTION OPERATIONAL EXCELLENCE EXTERNAL MARKETING FOR NEW PATIENTS MARKETING FOR SPECIFIC SERVICES TRACKING RESULTS GROWING TO MULTIPLE LOCATIONS AND UP TO A DSO RECOMMENDED RESOURCES TO GROW YOUR PRACTICE ABOUT THE AUTHOR
| Erscheinungsdatum | 22.10.2019 |
|---|---|
| Verlagsort | Charleston |
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Themenwelt | Medizin / Pharmazie ► Gesundheitswesen |
| Medizin / Pharmazie ► Zahnmedizin | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-64225-099-6 / 1642250996 |
| ISBN-13 | 978-1-64225-099-2 / 9781642250992 |
| Zustand | Neuware |
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