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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Seiten
2019
Business Science Reference
978-1-7998-1505-1 (ISBN)
Business Science Reference
978-1-7998-1505-1 (ISBN)
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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Erscheint lt. Verlag | 11.10.2019 |
---|---|
Reihe/Serie | Advances in Marketing, Customer Relationship Management, and E-Services |
Sprache | englisch |
Maße | 216 x 279 mm |
Themenwelt | Sozialwissenschaften ► Soziologie |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-7998-1505-6 / 1799815056 |
ISBN-13 | 978-1-7998-1505-1 / 9781799815051 |
Zustand | Neuware |
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