Marketing Yourself

Dorene Ciletti (Autor)

Media-Kombination

352 Seiten

2003
South Western Educational Publishing
978-0-538-43640-3 (ISBN)

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Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student's own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.

Dorene Ciletti received her MBA, focusing on marketing and management, as well as a B.S.B.A. from Duquesne University. She teaches courses such as Introduction to Marketing, Sales Administration, and Sales Management. She coordinates the Duquesne Marketing Association, and serves as Executive Secretary for the Applied Communications Committee in the Department of Communication and Rhetoric at Duquesne.

Chapter 1 Development of the Marketplace Chapter 2 The Character of the Market Chapter 3 Developing Your Product Chapter 4 Product Promotion: Your Self-Presentation Chapter 5 Who is Your Market? Chapter 6 Strategy and Planning Chapter 7 Resumes: Your Personal Advertisement Chapter 8 Pricing Your Product Chapter 9 Product Promotion: Correspondence and Other Tools Chapter 10 Product Promotion: Selling Yourself in Interviews Chapter 11 The Entrepreneurial Spirit Chapter 12 Workplace Success

Erscheint lt. Verlag	20.3.2003
Verlagsort	Mason
Sprache	englisch
Maße	218 x 279 mm
Gewicht	1100 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-538-43640-9 / 0538436409
ISBN-13	978-0-538-43640-3 / 9780538436403
Zustand	Neuware