Feminists, Feminisms, and Advertising

Kim Golombisky is associate professor and graduate director in the Department of Women’s and Gender Studies at the University of South Florida. Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women’s Studies at the University of Georgia.

Acknowledgments

Part 1: Histories of Feminists, Feminisms, and Advertising

Chapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business
Peggy Kreshel
Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist Critique
Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman
Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical Perspective
Dara Persis Murray
Chapter 4: “Don’t You Love Being a Woman?” Advertising, Empowerment, and the Women’s Movement
Ann Marie Nicolosi

Part 2: Encoding: Feminist Critiques of Advertising Professionals and Practices

Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective
Joanna L. Jenkins
Chapter 6: “What’s Wrong, You Can’t Take a Joke?” Advertisers’ Defenses of Images of Violence against Women in Their Ads, 1979–1989
Juliet Dee
Chapter 7: Exceptional Exemplars: Practitioners’ Perspectives on Ads that Communicate Effectively with Women and Men
Kasey Windels
Chapter 8: The Creative Career Dilemma: No Wonder Ad Women Are Mad Women
Karen L. Mallia
Chapter 9: Exporting Gender Bias: Anglo-American Echoes in Swedish Advertising Creative Departments
Jean M. Grow

Part 3: Decoding: Feminist Analyses of Intersectional Advertising Audiences

Chapter 10: Engaging in Consumer Citizenship: Latina Audiences and Advertising in Women’s Ethnic Magazines
Jillian M. Báez
Chapter 11: “You Get a Very Conflicting View”: Postfeminism, Contradiction, and Women of Color’s Responses to Representations of Women in Advertisements
Leandra H. Hernández
Chapter 12: Social Exclusion and Gay Consumers’ Boycott and Buycott Decisions
Wanhsiu Sunny Tsai and Xiaoqi Han

Part 4: Professional Development: Historiography and Biography

Chapter 13: The Curious Story of Home Economics’ Contribution to Women’s Careers in Advertising, 1940s to 1960s
Kimberly Wilmot Voss
Chapter 14: A Woman’s Place: Career Success and Early Twentieth Century Women’s Advertising Clubs
Jeanie E. Wills
Chapter 15: Closing Arguments: A Feminist Education for Advertising Students
Kim Golombisky
About the Editors and Contributors