Online Course Pack: Essentials of Marketing
Seiten
2002
Financial Times Prentice Hall
978-0-273-67608-9 (ISBN)
Financial Times Prentice Hall
978-0-273-67608-9 (ISBN)
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This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.
1. What Do Marketers Do? 2. The Marketing Environment 3. Consumer and Buyer Behaviour 4. Segmentation, Targeting and Positioning 5. Market 6. Products, Branding and Packaging 7. Pricing 8. Distribution 9. Marketing Communications and Promotional Tools 10. Marketing Planning, Implementation and Control 11. International Marketing 12. Sustainable Marketing
Verlagsort | Harlow |
---|---|
Sprache | englisch |
Maße | 190 x 246 mm |
Gewicht | 610 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 0-273-67608-3 / 0273676083 |
ISBN-13 | 978-0-273-67608-9 / 9780273676089 |
Zustand | Neuware |
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