Online Course Pack: The Business Environment

Preface Part I: The Business Environment 1. Environmental Forces 2. The Competitive Environment 3. The International Economic Environment 4. The Technological Environment 5. The Social and Demographic Environment 6. The Ecological Environment 7. The Political and Legal Environment 8. The Public Sector Environment 9. Challenges and Changes Part II: Case Studies 1. Growth and Dynamism in Higher Education; The Case of University College Northampton 2. Unilever 3. South-East Asia; Boom to Bust 4. Europe's Largest Employer; The National Health Service 5. HP Bulmer Holdings PLC; Living with New Realities 6. Environment and Competition; The Case of Scania 7. Book Retailing; The Storm after the Calm 8. Responses to Change in the Business Environment; The Case of Rugby League Football 9. The Hotel Industry; An Anglo-French Perspective Index