Managerial Economics for Decision Making

John Adams, Linda Juleff (Autoren)

Buch | Softcover

360 Seiten

2003
Red Globe Press (Verlag)
978-0-333-96111-7 (ISBN)

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Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland. LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.

Erscheint lt. Verlag	13.3.2003
Zusatzinfo	360 p.
Sprache	englisch
Maße	189 x 246 mm
Gewicht	704 g
Themenwelt	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	0-333-96111-0 / 0333961110
ISBN-13	978-0-333-96111-7 / 9780333961117
Zustand	Neuware