Value Pack: Exploring Corporate Strategy
Text and Cases
Seiten
2002
|
6th edition
Financial Times Prentice Hall
978-0-273-67663-8 (ISBN)
Financial Times Prentice Hall
978-0-273-67663-8 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.
Part I INTRODUCTION 1 Corporate Strategy: An Introduction 2 Understanding Strategy Development Part II THE STRATEGIC POSITION 3 The Environment 4 Strategic Capability 5 Expectations and Purposes Commentary on Part II Coping with Complexity: the business idea Part III STRATEGIC CHOICES 6 Corporate Strategy 7 Business-level Strategy 8 Directions and Methods of Development Commentary on Part III Strategy Selection Part IV STRATEGY INTO ACTION 9 Organising for Success 10 Enabling Success 11 Managing Strategic Change Commentary on Part IV Strategy into Action Case Studies
Verlagsort | Harlow |
---|---|
Sprache | englisch |
Maße | 189 x 246 mm |
Gewicht | 1860 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-273-67663-6 / 0273676636 |
ISBN-13 | 978-0-273-67663-8 / 9780273676638 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
55+ Karten zur Entwicklung von Geschäftsmodellen
Postkartenbuch/-set (2021)
Hanser, Carl
49,99 €
Media-Kombination (2024)
Pearson Education Limited
102,30 €
50 wirkungsvolle Fragen für Führungskräfte (Kartenset)
Lehr- oder Lernkarte (2024)
Versus
28,00 €