Online Course Pack: Economics for Business 2e

Preface PART A: Business and Economics 1. The Business Environment and Business Economics. 2. Economics and the World of Business. 3. Business Organisations. 4. The Working of Competitive Markets. 5. Business in a Market Environment. PART B: Background to Demand 6. Demand and the Consumer. 7. Products, Markets and Advertising. PART C: Background to Supply 8. Costs of Production: Short Run. 9. Costs of Production: Long Run. 10. Revenue and Profit. PART D: Supply: Short-Run Profit Maximisation 11. Profit Maximisation Under Perfect Competition and Monopoly. 12. Profit Maximisation Under Imperfect Competition. PART E: Supply: Alternative Strategies 13. Alternative Theories of the Firm. 14. Growth Strategy. 15. The Small-Firm Sector. 16. Pricing Strategy. PART F: The Firm in the Factor Market 17. Labour Markets, Wages and Industrial Relations. 18. Investment and the Employment Capital. PART G: The Relationship Between Government and Business 19. Reason for Government Intervention in the Market. 20. Government and the Firm. 21. Government and the Market. PART H: Business in the International Environment 22. International trade. 23. Multinational Corporations. 24. Trading Blocs. PART I: The Macroeconomic Environment 25. The Macroeconomic Environment of Business. 26. The Balance of Payments and Exchange Rates. 27. Money and Interest Rates. 28. Economic Ideas - Keynesian and Monetarist Explanations of Business Activity. PART J: Macroeconomic Policy 29. Demand-Side Policy. 30. Supply-Side Policy. 31. International Economic Policy. Index