Content Strategy in Technical Communication

Dr. Guiseppe Getto is Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in nonprofits and small businesses. Dr. Jack T. Labriola is Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc. Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.

1. An Introduction to Content Strategy: Best Practices, Pedagogies, and What the Future Holds Section 1: Content Strategy Best Practices 2. What Constitutes a Best Practice in Content Strategy? 3. Transformation of Complex Information to Fit a Situation 4. Editing Content for Global Reuse 5. Effects of Content Management and Organizational Context on Technical Communication’s Usability 6. Human-Centered Content Design in Augmented Reality Section 2: Content Strategy Pedagogies 7. Teaching Content Strategy to Graduate Students with Real Clients 8. Creating a User-Centered Experience in Online Courses Through Content Strategy 9. Teaching Content Strategy to Undergraduate Students With Real Clients 10. Using Content Strategy Best Practices to Teach Students About Online Branding and Social Media