Economics of Managerial Decisions, The, Global Edition + MyLab Economics with Pearson eText (Package) - Roger Blair, Mark Rush

Economics of Managerial Decisions, The, Global Edition + MyLab Economics with Pearson eText (Package)

Roger Blair, Mark Rush (Autoren)

Media-Kombination
2019
Pearson Education Limited
978-1-292-31104-3 (ISBN)
82,89 inkl. MwSt
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.



For courses in managerial economics.

This package includes MyLab.



Teaching students managerial economics through real examples, real businesses, with real-life situations

The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly - helping students see how theory is applied in different contexts. Students learn these skills and then master them using Excel Projects within the accompanying MyLab (TM), to ensure they not only understand, but can also apply, the economics of making a managerial decision.



Reach every student by pairing this text with MyLab Economics

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


MyLab Economics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

PART I: ECONOMIC FOUNDATIONS
1. Managerial Economics and Decision Making
2. Demand and Supply
3. Measuring and Using Demand
PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS
4. Production and Costs
5. Perfect Competition
6. Monopoly and Monopolistic Competition
7. Cartels and Oligopoly
8. Game Theory and Oligopoly
9. A Manager’s Guide to Antitrust Policy
PART III: MANAGERIAL DECISIONS
10. Advanced Pricing Decisions
11. Decisions About Vertical Integration and Distribution
12. Decisions About Production, Products, and Location
13. Marketing Decisions: Advertising and Promotion
14. Business Decisions Under Uncertainty
15. Managerial Decisions About Information
16. Using Present Value to Make Multi-Period Managerial Decisions

Erscheint lt. Verlag 12.9.2019
Verlagsort Harlow
Sprache englisch
Maße 204 x 254 mm
Gewicht 1385 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre
ISBN-10 1-292-31104-5 / 1292311045
ISBN-13 978-1-292-31104-3 / 9781292311043
Zustand Neuware
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