Economics of Managerial Decisions, The, Global Edition + MyLab Economics with Pearson eText (Package)
2019
Pearson Education Limited
978-1-292-31104-3 (ISBN)
Pearson Education Limited
978-1-292-31104-3 (ISBN)
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For courses in managerial economics.
This package includes MyLab.
Teaching students managerial economics through real examples, real businesses, with real-life situations
The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly - helping students see how theory is applied in different contexts. Students learn these skills and then master them using Excel Projects within the accompanying MyLab (TM), to ensure they not only understand, but can also apply, the economics of making a managerial decision.
Reach every student by pairing this text with MyLab Economics
MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
MyLab Economics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
For courses in managerial economics.
This package includes MyLab.
Teaching students managerial economics through real examples, real businesses, with real-life situations
The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly - helping students see how theory is applied in different contexts. Students learn these skills and then master them using Excel Projects within the accompanying MyLab (TM), to ensure they not only understand, but can also apply, the economics of making a managerial decision.
Reach every student by pairing this text with MyLab Economics
MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
MyLab Economics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
PART I: ECONOMIC FOUNDATIONS
1. Managerial Economics and Decision Making
2. Demand and Supply
3. Measuring and Using Demand
PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS
4. Production and Costs
5. Perfect Competition
6. Monopoly and Monopolistic Competition
7. Cartels and Oligopoly
8. Game Theory and Oligopoly
9. A Manager’s Guide to Antitrust Policy
PART III: MANAGERIAL DECISIONS
10. Advanced Pricing Decisions
11. Decisions About Vertical Integration and Distribution
12. Decisions About Production, Products, and Location
13. Marketing Decisions: Advertising and Promotion
14. Business Decisions Under Uncertainty
15. Managerial Decisions About Information
16. Using Present Value to Make Multi-Period Managerial Decisions
Erscheint lt. Verlag | 12.9.2019 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 204 x 254 mm |
Gewicht | 1385 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
Wirtschaft ► Volkswirtschaftslehre | |
ISBN-10 | 1-292-31104-5 / 1292311045 |
ISBN-13 | 978-1-292-31104-3 / 9781292311043 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
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