More Than a Pink Cadillac
McGraw-Hill Professional (Verlag)
978-0-07-140839-4 (ISBN)
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Remarkable insight into the leadership culture of one of the world's largest cosmetics companies Mary Kay, Inc., has made its trademark "pink cadillac" an icon of female empowerment throughout the world. And it's not just Mary Kay's 800,000 associates worldwide who know it is an outstanding company. From the Harvard Business School to the CIA, organizations around the world are studying and attempting to emulate the incredible success of this powerful marketing machine. More than a Pink Cadillac reveals the leadership and success principles that have made the company a global successand an inspiration to women everywhere. Jim Underwood is the first outside author to have unlimited access to the company's employees and management. Featuring inspirational stories about leaders and associates at Mary Kay, More than a Pink Cadillac imparts nine keys to sustainable success that any leader or independent businessperson can use to inspire others and succeed in business.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
More Than A Pink Cadillac Introduction: A Different Kind of Company Section I 1. How a Texas Entrepreneur Built a Global Company on the Philosophy of "Everyone Wins." 2. Character Counts: Lessons from the Master Herself Section II 3. Create and Maintain a Common Bond 4. Create the Future: Think and Act Strategically 5. Make Me Feel Important! 6. A Pink Cadillac in Every Garage: Motivate Others with Recognition and Celebration 7. The Heritage Department: Never Leave Your Values 8. A Laurel Sat upon Wilts: Innovate or Evaporate 9. God, Family, Career: Foster Balance 10. Have a Higher Purpose 11. OK Never Does It: You've Got to be Great! Section III: Conclusion 12. The Golden Rule and Mary Kay's Leadership Practices 13. Walk the Talk...All the Way to Russia
Erscheint lt. Verlag | 16.2.2003 |
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Sprache | englisch |
Maße | 160 x 234 mm |
Gewicht | 506 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-07-140839-8 / 0071408398 |
ISBN-13 | 978-0-07-140839-4 / 9780071408394 |
Zustand | Neuware |
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