Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Mehdi Khosrow-Pour, D.B.A. , received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University – Harrisburg for almost 20 years. He is currently Executive Editor at IGI Global (www.igi-global.com ). He also serves as Executive Director of the Information Resources Management Association (IRMA) (www.irma-international.org ) and Executive Director of the World Forgotten Children’s Foundation (www.world-forgotten-children.org ). He is the author/editor of more than 100 books in information technology management. He is also currently the Editor-in-Chief of the International Journal of Green Computing, International Journal of Library and Information Services, International Journal of E-Entrepreneurship and Innovation, and International Journal of Natural Computing Research , and is also the founding Editor-in-Chief of the Information Resources Management Journal, Journal of Electronic Commerce in Organizations, Journal of Cases on Information Technology, and the Journal of Information Technology Research , and has authored more than 50 articles published in various conference proceedings and scholarly journals.