On Trend - Devon Powers

On Trend

The Business of Forecasting the Future

(Autor)

Buch | Hardcover
232 Seiten
2019
University of Illinois Press (Verlag)
978-0-252-04287-4 (ISBN)
123,45 inkl. MwSt
Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.

Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.

Erscheinungsdatum
Zusatzinfo 2 black & white photographs, 1 table, 1 line art
Verlagsort Baltimore
Sprache englisch
Maße 152 x 229 mm
Themenwelt Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Soziologie
Wirtschaft Volkswirtschaftslehre Ökonometrie
ISBN-10 0-252-04287-5 / 0252042875
ISBN-13 978-0-252-04287-4 / 9780252042874
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
wie KI und virtuelle Welten von uns Besitz ergreifen – und die …

von Joachim Bauer

Buch | Hardcover (2023)
Heyne (Verlag)
22,00
eine jüdische Filmgeschichte der Bundesrepublik

von Lea Haselberg; Johannes Praetorius-Rhein; Erik Riedel …

Buch | Hardcover (2023)
Hanser (Verlag)
28,00