Online Intermediaries for Co-Creation - Christoph W. Künne

Online Intermediaries for Co-Creation

An Explorative Study in Healthcare
Buch | Softcover
XVIII, 224 Seiten
2018 | 1. Softcover reprint of the original 1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-84573-9 (ISBN)
106,99 inkl. MwSt

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.

In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).

Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.

Erscheint lt. Verlag 11.9.2018
Reihe/Serie Progress in IS
Zusatzinfo XVIII, 224 p. 66 illus.
Verlagsort Cham
Sprache englisch
Maße 155 x 235 mm
Gewicht 379 g
Themenwelt Mathematik / Informatik Informatik Datenbanken
Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
Wirtschaft Betriebswirtschaft / Management
Schlagworte Co-creation • healthcare consumers • Online Platforms • Open Innovation • Patient innovation • Virtual knowledge broker
ISBN-10 3-319-84573-X / 331984573X
ISBN-13 978-3-319-84573-9 / 9783319845739
Zustand Neuware
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