The Beginnings of Behavioral Economics

Roger Frantz is Professor of Economics, San Diego State University. Roger Frantz has been a faculty member in the department of Economics at SDSU since 1978, attaining the rank of Full Professor in 1985. His fields of research are the history of economic thought, and behavioral economics. He has published in many Journals including Journal of Economic Psychology, Journal of Behavioral Economics, Journal of Socio-Economics, and many others. He is the Founding editor of the Journal of Behavioral Economics for Policy. He has authored and edited many books.

1. Introduction2. Two beginnings3. The “Big 3.” Simon, Katona, Leibenstein4. It didn’t just happen overnight5. Leibenstein before X-efficiency theory6. X-efficiency. An intervening variable7. Empirical research on XE: c.1967–19908. XE among US financial institutions9. XE among financial firms in Asia10. XE among Asian non-financial institutions11. XE in Europe12. XE in Australia and New Zealand, Latin America, the Middle East, Africa, and the world13. Conclusions