Hotel Pricing in a Social World – Driving Value in the Digital Economy
Seiten
2015
John Wiley & Sons Inc (Hersteller)
978-1-119-16228-5 (ISBN)
John Wiley & Sons Inc (Hersteller)
978-1-119-16228-5 (ISBN)
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TAKE CONTROL OF REVENUE MANAGEMENT IN THE DIGITAL ECONOMY
Hotel Pricing in a Social World prepares hotel executives to survive and thrive in today's highly competitive market by outlining how to build profitable pricing strategies. This groundbreaking book taps revenue leaders from around the world who are driving their organizations with analytics to share their best practices, personal experiences, and data to facilitate your own revenue improvement. The answers to improving your hotel's revenue lie in your customers' behavior, and now you can discover what they are telling you about your brand by:
Grasping the practical application of key concepts through original research, case studies, and industry examples
Exploring the variety of factors affecting revenue management and the skills and competencies revenue managers will need in the future to stay in demand
Capturing, storing, and accessing the high variety, velocity, and volume of data available to hotels
Following proven steps to use revenue management to profit from market opportunities and overcome challenges
Open up new opportunities for career advancement and higher profits with Hotel Pricing in a Social World.
Hotel Pricing in a Social World prepares hotel executives to survive and thrive in today's highly competitive market by outlining how to build profitable pricing strategies. This groundbreaking book taps revenue leaders from around the world who are driving their organizations with analytics to share their best practices, personal experiences, and data to facilitate your own revenue improvement. The answers to improving your hotel's revenue lie in your customers' behavior, and now you can discover what they are telling you about your brand by:
Grasping the practical application of key concepts through original research, case studies, and industry examples
Exploring the variety of factors affecting revenue management and the skills and competencies revenue managers will need in the future to stay in demand
Capturing, storing, and accessing the high variety, velocity, and volume of data available to hotels
Following proven steps to use revenue management to profit from market opportunities and overcome challenges
Open up new opportunities for career advancement and higher profits with Hotel Pricing in a Social World.
KELLY A. MCGUIRE, PHD is senior vice president, revenue management and direct marketing for MGM Resorts International, where she is responsible for driving profitable room revenue for MGM Resorts International's Las Vegas resorts. Prior to this role, she was Vice President, Advanced Analytics for Wyndham Destination Network. She led a team of data scientists and developers who build custom analytic solutions for Wyndham Vacation Rental's companies and the RCI time-share exchange. Prior to joining Wyndham, she led SAS's Hospitality and Travel Global Practice, setting the global analytics strategy for these industries, and supporting engagements around the world.
| Erscheint lt. Verlag | 13.11.2015 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 150 x 250 mm |
| Gewicht | 666 g |
| Themenwelt | Wirtschaft |
| ISBN-10 | 1-119-16228-9 / 1119162289 |
| ISBN-13 | 978-1-119-16228-5 / 9781119162285 |
| Zustand | Neuware |
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