Strategic Management and Competitive Advantage: Concepts Global Edition

Jay Barney, William Hesterly (Autoren)

Buch | Softcover

392 Seiten

2019 | 6th edition
Pearson Education Limited (Verlag)
978-1-292-26695-4 (ISBN)

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For courses in strategy and strategic management.

Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

PART I: THE TOOLS OF STRATEGIC ANALYSIS

1. What is Strategy and the Strategic Management Process?

2. Evaluating a Firm’s External Environment

3. Evaluating a Firm’s Internal Capabilities

END-OF-PART I: CASES PC 1—1

PART II: BUSINESS-LEVEL STRATEGIES

4. Cost Leadership

5. Product Differentiation

6. Flexibility and Real Options

7. Collusion

END-OF-PART II: CASES PC 2—1

PART III: CORPORATE STRATEGIES

8. Vertical Integration

9. Corporate Diversification

10. Organizing to Implement Corporate Diversification

11. Strategic Alliances

12. Mergers and Acquisitions

END-OF-PART III: PC 3—1

Appendix: Analyzing Cases and Preparing for Class Discussions

Glossary

Company Index

Name Index

Subject Index

Erscheinungsdatum	27.02.2019
Verlagsort	Harlow
Sprache	englisch
Maße	205 x 250 mm
Gewicht	915 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-26695-3 / 1292266953
ISBN-13	978-1-292-26695-4 / 9781292266954
Zustand	Neuware