Membership Essentials – Recruitment, Retention, Roles, Responsibilities, and Resources, 2e

heri Jacobs, FASAE, CAE, is President and CEO at Avenue M Group, a full-service association and marketing agency with in-depth expertise in member behavior, engagement, and retention. She is the author of The Art of Membership from ASAE/Wiley.

Acknowledgments vii About the ASAE-Wiley Series viii Introduction ix By Greg Fine, CAE Chapter 1 The Evolving Environment for Membership and Engagement 1 By Kenneth A. Doyle, FASAE, CAE, and Scott D. Oser, MBA Chapter 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation 13 By Kristine Metter, CAE Chapter 3 Defining Value 21 By Jay Karen, CAE Chapter 4 Governance as It Relates to Membership 33 By Charles W. L. Deale, FASAE, CAE Chapter 5 Membership Is a Team Sport: Working with Other Departments 47 By Sara Miller, MBA, PMP, CAE Chapter 6 Managing a Global Membership 61 By Andrew Calhoun, CAE Chapter 7 An Overview of Membership Research 75 By Dean A. West, FASAE Chapter 8 Mission Impossible: Using Data to Drive Organizational Excellence: Collecting, Managing, and Using Member and Prospect Data 93 By Wes Trochlil and Sherry Budziak Chapter 9 Organizing and Developing the Membership Function to Deliver Value 111 By Sara Miller, MBA, PMP, CAE Chapter 10 Membership Categories and Dues Structures 125 By Sheri Jacobs, FASAE, CAE Chapter 11 The Role of Volunteers in Membership/Volunteer Management 139 By Miriam Wolk, CAE Chapter 12 Recruitment and Renewal Strategies 153 By Tony Rossell Chapter 13 Member-Get-a-Member Campaigns 175 By Melanie J. Penoyar, CAE Chapter 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media 191 By Benjamin Martin, CAE Chapter 15 Membership Communication 207 By Christy Jones, CAE Chapter 16 Financial Metrics, Management, and Budgeting for Membership 231 By Susanne Connors Bowman, CAE American Academy of Pediatrics: Rebuilding Our Membership Dashboard 239 By Melissa Walling, IOM, CAE Chapter 17 Legal Considerations 251 By Jefferson C. Glassie, Esq., FASAE Chapter 18 Innovations and Potential Directions for Membership-Based Organizations 263 By Lowell M. Aplebaum, CAE, Greg Melia, CAE, and Melody A. Jordan-Carr, MS About the Executive Editor 279 Index 281.