The 30 Day MBA - Colin Barrow

The 30 Day MBA

Your Fast Track Guide to Business Success

(Autor)

Buch | Hardcover
352 Seiten
2019 | 5th Revised edition
Kogan Page Ltd (Verlag)
978-0-7494-9750-7 (ISBN)
68,55 inkl. MwSt
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Transforming your skillset and accelerate your business career without the going into a classroom and without the two-year commitment.
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you.

The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.

The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Colin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, East Asia and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).

Chapter - 00: Introduction;
Chapter - 01: Accounting;
Chapter - 02: Finance;
Chapter - 03: Marketing;
Chapter - 04: Organizational behaviour;
Chapter - 05: Business history;
Chapter - 06: Business law;
Chapter - 07: Economics;
Chapter - 08: Entrepreneurship;
Chapter - 09: Ethics and social responsibility;
Chapter - 10: Operations management;
Chapter - 11: Quantitative and qualitative research and analysis;
Chapter - 12: Strategy

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 166 x 241 mm
Gewicht 856 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Allgemeines / Lexika
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-7494-9750-5 / 0749497505
ISBN-13 978-0-7494-9750-7 / 9780749497507
Zustand Neuware
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