Market-Value Pricing
Springer International Publishing (Verlag)
978-3-030-10733-8 (ISBN)
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Pricing Fundamentals.- Value Concept.- Pricing Influencers.- MVP Model.- Blackblot Market-Value Pricing(TM) Model Glossary.- Blackblot Market-Value Pricing(TM) (MVP) Model.
| Erscheinungsdatum | 21.02.2019 |
|---|---|
| Reihe/Serie | SpringerBriefs in Business |
| Zusatzinfo | XIII, 52 p. 16 illus. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 118 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Schlagworte | Price-based competition • Price mix • Pricing influencers • pricing strategy • Value concept |
| ISBN-10 | 3-030-10733-7 / 3030107337 |
| ISBN-13 | 978-3-030-10733-8 / 9783030107338 |
| Zustand | Neuware |
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