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Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Business Science Reference
978-1-5225-8151-2 (ISBN)
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Dr. Muhammad Sabbir Rahman currently is an Associate Professor at Department of Marketing and International Business at North South University (NSU). He obtained his PhD from International Islamic University Malaysia (IIUM) from Department of Business Administration. During the tenure of his PhD and teaching career in different Universities he has demonstrated excellent research and teaching skill, worked under various local and international projects which were supervised by top researchers from various Universities. In the meantime, he has already published above 100 articles in different international journals and presented 30 proceedings at home and abroad. Until now he has appointed as an editorial member of 20 journal local and international and member of 7 top associations in his fields. His research focuses are on service quality, health care marketing, tourism marketing, and knowledge management.
Erscheint lt. Verlag | 4.12.2018 |
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Reihe/Serie | Advances in Business Strategy and Competitive Advantage |
Sprache | englisch |
Maße | 178 x 254 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
ISBN-10 | 1-5225-8151-0 / 1522581510 |
ISBN-13 | 978-1-5225-8151-2 / 9781522581512 |
Zustand | Neuware |
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