Amazon
Kogan Page Ltd (Verlag)
978-0-7494-9772-9 (ISBN)
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What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.
Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.
Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop.
Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. A prolific speaker and retail commentator, she is former Global Research Director at Planet Retail and runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends. She is co-author of Walmart. Miya Knights is Head of Eagle Eye Solutions with 20 years' experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine, is ranked one of Vend's top 50 retail influencers and has appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.
Chapter - 01: It's an Amazon world;
Chapter - 02: Why Amazon is not your average retailer – Introduction to retail strategy;
Chapter - 03: The Prime ecosystem – Redefining loyalty for today’s modern shopper;
Chapter - 04: Retail apocalypse – Reality or myth?;
Chapter - 05: End of pure-play e-commerce – Amazon’s transition to bricks and mortar retailing;
Chapter - 06: Amazon’s grocery ambitions – Creating a platform to sell you everything else;
Chapter - 07: Amazon’s Whole Foods Market – A brave new era;
Chapter - 08: A private label juggernaut – Here comes the squeeze;
Chapter - 09: Technology and frictionless retail;
Chapter - 10: AI and voice – The new retail frontier;
Chapter - 11: Store of the future – How digital automation will enrich the customer experience;
Chapter - 12: Store of the future – Shifting from transactional to experiential;
Chapter - 13: Retail fulfilment – Winning the customer over the final mile;
Chapter - 14: The last-mile infrastructure;
Chapter - 15: Conclusion – Peak Amazon?
| Erscheinungsdatum | 27.12.2018 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 165 x 240 mm |
| Gewicht | 700 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-9772-6 / 0749497726 |
| ISBN-13 | 978-0-7494-9772-9 / 9780749497729 |
| Zustand | Neuware |
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