Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals
McGraw-Hill Education (Verlag)
978-1-260-45283-9 (ISBN)
Our professional relationships are the most important asset we have when it comes to growing and sustaining a successful business. Most people think of this as “networking.” But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more Facebook “friends” and LinkedIn “connections.” In this transformative guide, relationship marketing expert Zvi Band shows us how to deepen our personal connections to achieve our professional goals—using his proven program of daily habits and relationship-enhancing strategies.
The basic idea is simple: Effective relationship building is not about acquiring new contacts, it’s about strengthening your connections with the key people who will help you drive your business forward. It’s about building a database, collecting intelligence, setting priorities, adding value, and engaging with the right people at the right time. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere.
Zvi Band is the cofounder and CEO of Contactually, a top CRM platform for relationship-oriented businesses. Zvi has led Contactually to millions in venture backing, and the company now has 75 employees and tens of thousands of customers, including 8 of the top 20 real estate brokerages in the country. An engineer, developer, entrepreneur, strategist, and startup advisor, with both technical and nontechnical expertise, Zvi has been named a Washingtonian Tech Titan four times and was a finalist for Ernst and Young's 2016 Entrepreneur of the Year award. He was recognized among T360's Swanepoel Power 200 Most Influential Leaders and REAL Trends Game Changers. A passionate speaker and writer, he and his work have been featured in the New York Times and the Washington Post, among other outlets.
INTRODUCTION: Relationships Are Our Most
Important Asset
CHAPTER 1 People Do Business with
People They Know
CHAPTER 2 The Barriers to Maintaining Relationships
CHAPTER 3 Setting the Baseline: Understanding
Your Goals
CHAPTER 4 The CAPITAL Strategy for Managing
Your Relationships
CHAPTER 5 Consistent Execution: Setting up the Right
Habits So You Can Play the Long Game
CHAPTER 6 Aggregate: Building Your Sphere
CHAPTER 7 Prioritize: Highlighting Those in Your
Network Who Can Help
CHAPTER 8 Investigate: Collecting Intelligence on the
People Who Are Most Important to You
CHAPTER 9 Timely Engagement: Building a Rhythm
to Your Follow-Up
CHAPTER 10 Add Value, Part 1: Doing Meaningful
Actions
CHAPTER 11 Add Value, Part 2: Offering More
Through Connection
CHAPTER 12 Leverage: Executing More Efficiently
CHAPTER 13 Getting Results
CHAPTER 14 How It Works in the Real World
Conclusion
Acknowledgments
Appendices
APPENDIX A: Tools
APPENDIX B: Sample Buckets
APPENDIX C: Message Templates
APPENDIX D: Reading List
Notes
Index
| Erscheinungsdatum | 17.05.2019 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | OH |
| Sprache | englisch |
| Gewicht | 490 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-260-45283-2 / 1260452832 |
| ISBN-13 | 978-1-260-45283-9 / 9781260452839 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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