Business Models and ICT Technologies for the Fashion Supply Chain (eBook)

Preface 6
Contents 9
NPD and Product Lifecycle in the Fashion Industry 11
1 News Approaches (Insights) to NPD on the Fashion Segment: The Power of Social Networks and the System See Now Buy Now 12
1.1 Introduction 12
1.2 Literature Review 14
1.2.1 See Now Buy Now 14
1.2.2 New Product Development 17
1.3 Hypothetical NPD in SNBN 20
1.4 Final Considerations 21
References 22
2 When Product Development Meets Luxury: A Case Study Analysis in Fashion, Food and Furniture Companies 24
2.1 Introduction 24
2.2 Literature Review 26
2.3 Methodology 27
2.4 Results 28
2.5 Discussion 31
2.6 Conclusions and Further Developments 32
References 32
3 Big Data Analysis Techniques for Supporting Product Lifecycle Management in the Fashion Industries 34
3.1 Introduction 34
3.2 The Role of Big Data Analytics in Fashion New Product Development Process 35
3.2.1 New Product Development Process Analysis 35
3.2.2 Big Data Analytics Methods 35
3.3 Methodology 38
3.4 Results 39
3.4.1 Sentiment Analysis 39
3.4.2 Visual Sentiment Analysis 40
3.4.3 Video Analytics 41
3.4.4 Geospatial Analysis 41
3.5 Conclusions 42
References 43
Social Media and Data Analysis in the Fashion Industry 44
4 Fashion #MadeinItaly: What Do You Mean? 45
4.1 Introduction 46
4.2 Literature Review 46
4.2.1 Country of Origin 46
4.2.2 User-Generated Contents 48
4.3 Methodology 49
4.4 Main Findings 52
4.4.1 Instagram Analysis 52
4.4.2 Survey 54
4.5 Discussion 56
4.6 Limitation and Future Research 56
References 57
5 Community Based Social Media Fashion Branding: Do Fashion Brands Heritage and Prestige Affect Consumers’ Brand Loyalty Intention? 60
5.1 Introduction 61
5.2 Fashion Brands Heritage and Prestige and Social Media Brand Community Based Branding Strategies 61
5.2.1 The Emerging Importance of Social Media Brand Communities in Online Branding 62
5.2.2 Fashion Brands Heritage and Prestige in Community Based Social Media Fashion Branding 63
5.3 Proposed Conceptual Model and Hypotheses 65
5.4 Method 66
5.5 Results 67
5.6 Conclusion, Managerial Implication and Suggestion for Future Researches 69
References 70
6 Fast-Fashion: Fast Enough to Satisfy Adolescent Girls’ Expectations from Their Clothing 73
6.1 Introduction 73
6.2 Literature Survey 74
6.3 Methodology 75
6.4 Results and Discussion 76
6.4.1 Shopping Habits 76
6.4.2 Fitting Issues of the Adolescent Girls 77
6.4.3 Brand Awareness of the Adolescent Girls 80
6.5 Conclusions 81
References 82
7 A Meta-Model for Fashion Retail Category Sales Forecasting 84
7.1 Introduction 84
7.2 Forecasting Models 86
7.2.1 Linear Regression 86
7.2.2 Data Structure 87
7.2.3 Seasonality 87
7.2.4 Seasonal Pattern Based 87
7.2.5 Time Series 89
7.2.6 Neural Networks 91
7.3 The Meta-Model 92
7.3.1 Pre-processing 92
7.3.2 Models Evaluation 93
7.3.3 Creation of the Final Model 94
7.4 Results 95
7.5 Conclusions and Further Developments 97
References 98
8 Resilience in the Fashion Industry Supply Chain: State of the Art Literature Review 99
8.1 Introduction 99
8.2 Research Approach 101
8.3 Results 102
8.4 Factors Influencing Supply Fashion Supply Chain Resilience 103
8.4.1 Factors Research 104
8.4.2 Concept Taxonomy 107
8.5 Conclusion 107
References 110
9 Fast Fashion Retail: Dynamic Sub-models for Replenishment and Assortment Problem 113
9.1 Introduction 114
9.2 Literature Survey 114
9.3 The Problem Definition and Model Formulation 115
9.3.1 The Problem Definition 115
9.3.2 The Model Formulation 115
9.3.3 The Framework Forecast KPIs 124
9.4 Model Validation and Results 124
9.4.1 Data Instances Description 124
9.4.2 Experimental Results and Model Discussion 124
9.5 Conclusion and Perspectives 126
References 127
10 Digital Fashion Competences: Market Practices and Needs 129
10.1 Introduction 129
10.2 Background 130
10.2.1 Digital Fashion 130
10.2.2 Methodology 132
10.2.3 Research Results 133
10.3 Conclusion 137
10.3.1 Limitations and Future Research 137
References 138
Standards and IOT Technologies for the Fashion Industry 140
11 eBusiness Standards and IoT Technologies Adoption in the Fashion Industry: Preliminary Results of an Empirical Research 141
11.1 Introduction 142
11.2 State of the Art 143
11.2.1 eBIZ Initiative 143
11.2.2 RFId Technology 144
11.3 The European Project eBIZ 4.0 145
11.4 Objective and Methodology 146
11.4.1 Survey Description 146
11.4.2 Sample Description 147
11.5 Results 148
11.6 Conclusion 150
References 151
12 Dual Frequency Tag Performances in the Fashion Industry 153
12.1 Introduction 154
12.2 Literature Review 155
12.3 Materials and Methods 156
12.3.1 EPC Tests 156
12.3.2 NFC Tests 158
12.4 Conclusions 161
References 164
Sustainability in Fashion 166
13 Sustainability Certifications and Labels for the Fashion Industry: Selection Guidelines 167
13.1 Sustainability and Fashion 167
13.2 Research Approach 168
13.3 Sustainability-Related Certifications for the Fashion Supply Chain 169
13.4 Certifications and Labels Addressing Products 170
13.5 Certifications and Labels Addressing Processes 171
13.6 Classification Dimensions 172
13.7 Developing Selection Guidelines 173
13.8 Managerial Implications 176
13.9 Conclusions and Next Steps 176
References 177
Author Index 178