Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

Jason Miles (Autor)

Buch | Softcover

288 Seiten

2019 | 2nd edition
McGraw-Hill Education (Verlag)
978-1-260-45330-0 (ISBN)

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
The essential guide to marketing and building your business on Instagram - today’s hottest social media platform
While other social sites are declining in popularity, Instagram is hotter than ever—and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.
You’ll discover how to:
•Leverage Instagram to build and strengthen your business or personal brand•Design an effective marketing plan for the platform•Sell directly on Instagram with Shop-able posts•Avoid common pitfalls, and much more If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

Jason Miles has been voted Udemy’s most popular e-commerce instructor for the last two years and teaches Online Marketing at Northwest University. He regularly speaks at conferences and on podcasts on the topics of e-commerce and social strategy.

Acknowledgments

Introduction

Part I: P=Prep for success

Step 1: Join Instagram and Get Your Business Profile

Step 2: Mastering Basic Functionality

Step 3: Mastering Instagram Stories and IGTV

Step 4: Master Hashtags

Step 5: A Side Step For NonProfits, Local Marketers, and Service Providers

Part II: O=Organize your message

Step 6: Create Your Content Blueprint

Step 7: Use The Daily Actions Checklist To Gather Your Tribe

Step 8: Building Your Instagram Support Team

Part III: W=WOW THEM WITH EFFECTIVE MARKETING

Step 9: Master Copywriting Secrets For Instagram

Step 10: Use Triggers Of Engagement

Step 11: Run Contests and Use Freebies Regularly

Step 12: Selling Directly On Instagram

Step 13: Use Multistep Campaigns and User Generated Content

Part IV: E=Expand With Advertising and Influencers

Step 14: Start Advertising On Instagram

Step 15: Scale Up Your Advertising With Agency Help

Step 16: Start Working With Influencers

Step 17: Become An Influencer

Part V: R=Refine& Optimize

Step 18: Use Tools To Expand

Step 19: Get Coaching and Ongoing Training

Conclusion

Index

Erscheinungsdatum	23.02.2019
Zusatzinfo	30 Illustrations
Verlagsort	OH
Sprache	englisch
Gewicht	338 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-260-45330-8 / 1260453308
ISBN-13	978-1-260-45330-0 / 9781260453300
Zustand	Neuware