Survivor's Guide to Small Business

ONE. EVALUATE THE BUSINESS ENVIRONMENT. 1. Business Environment. 2. Types of Businesses. 3. Your Product. TWO. BEFORE YOU START YOUR BUSINESS. 4. Legal Structure and Financial Resources. 5. Write a Business Plan. 6. Select and Acquire a Location. THREE. PREPARE TO OPEN FOR BUSINESS. 7. Prepare Your Site. 8. Select Suppliers. 9. Set Prices. FOUR. HUMAN RESOURCES. 10. Hire Employees. 11. Human Resources Activities. 12. Human Resources Responsibilities. FIVE. FINANCIAL SERVICES. 13. Banking Services. 14. Granting Credit. 15. Insurance and Taxes. 16. Financial Statements. SIX. MARKETING. 17. Marketing Functions. 18. Advertising. SEVEN. BUSINESS COMMUNICATION. 19. Verbal Communication. 20. Written Communication. 21. Communication Challenges. EIGHT. THE GROWTH AND EXPANSION OF YOUR BUSINESS. 22. Growth and Your Business. 23. Expanding Your Business. Glossary. Index.