Sport and Adventure Tourism

Simon Hudson

About the Editor
Contributors
Foreword
Preface
Acknowledgments
Chapter 1. An Introduction to Sport and Adventure Tourism
Defining Sport Tourism
Sport Tourism: The Supply Side
A Profile of the Sport Tourism Industry
Adventure Tourism
The Future of Sport Tourism
Summary
Chapter 2. Historical Perspectives of Sports Tourism
Introduction
Greece: The Foundations
The Persian Empire: The Soil and the Soul
The Etruscans: Causal Influence
Rome: The Aristocratic Expression
Byzantium: A Glittering Civilization
The Crusades: Picturesque and Eventful
The Islamic Scene: Resources of the Earth
Europe: The Recovery
The Renaissance Period
The English Enchantment: Knowledge to Reason
The Eighteenth Century: Dominated by War
The Nineteenth Century: The Stepping-Stones
Mega Interests of the Twentieth Century
Conclusion
Chapter 3. Sport Event Tourism: Planning, Development, and Marketing
Introduction
What Is Sport Event Tourism
The Sport Event Tourist
Forces and Trends Shaping Sport Event Tourism
Planning, Development, and Marketing Sport Event Tourism
Case Study: Seminole County, Florida, Convention and Visitors Bureau
Conclusions
Useful Web Sites
Chapter 4. Winter Sports Tourism
Evolution of the Market
Market Size
Destinations
Ski Field Location and Development
The Consumer
Future Prospects
Case Study: Whistler Resort in Canada
Appendix A: Hotel Markets Area of Origin
Appendix B: Demographic Profiles of Whistler’s Seasonal Visitors
Relevant Web Sites
Chapter 5. Marine Tourism
Introduction
Types of Marine Tourism
Marketing Issues
Management Issues
Future Prospects
Summary
Case Study: Shoalwater Bay in the Great Barrier Reef, Australia
Relevant Web Sites
Chapter 6. Golf Tourism
Introduction
Golf History and Development of Golf Tourism
The Development and Use of Golf As a Destination Marketing Tool
Reasons for the Development of the Golf Tourism Product
The Golf Market Product
The World Golf Tourism Market
Golf Tourism Effects
Case Studies
Conclusions
Relevant Web Sites
Chapter 7. Adventure Tourism
Introduction
The Commodification of Adventure
What Is Adventure Tourism?
Mountains and Commodification
Theoretical Connections
Case Study 1: Trekking in Nepal
Influences upon British Adventure Tourism
The Role of the Guide
The Control of Information
The Importance of Technical Developments
Case Study 2: The Foundry Climbing Centre
Conclusions: The Future
Relevant Web Sites
Chapter 8. The Business of Adventure Tourism
Introduction
The Evolution from Lifestyle to Business
The Business Mosaic
Adventure Business Administration
Adventure Business Management
Adventure Business Finance
Risk Management
Summary
Case Study: Canadian Mountain Holidays (CHM)
Relevant Web Sites
Chapter 9. Spa and Health Tourism
Introduction
Defining Health and Spa Tourism
Historical Dimensions of Health and Spa Tourism
Supply of Health and Spa Tourism
Demand for Health and Spa Tourism
Conclusions
Chapter 10. Virtual Sport Tourism
Overview
Technical Advancements
Virtual Reality Participatory Modes
Futures
Index
Reference Notes Included