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Marketing to the Entitled Consumer
Mascot Books, Inc (Verlag)
978-1-68401-559-7 (ISBN)
Nick Worth is a marketing expert whose varied career has given him unique insights into the ascendance of digital consumer engagement. He's worked in market research, board-level strategy, marketing technology, as a startup advisor, and, most notably, as a founder of Schematic, one of the world's first and most successful digital agencies. With his partner, he took Schematic from a handful of people sitting at a booth in a Santa Monica coffee shop to 350 digital professionals serving companies as large as Google, NBC, and Sony. Currently the chief marketing officer of Selligent Marketing Cloud, Nick writes and speaks broadly about the many challenges facing today's marketers, including technological advancements and Millennial engagement. A graduate of Harvard College and Oxford University, Nick lives in London. Dave Frankland is an independent writer, consultant, and thought leader. He is a highly rated public speaker, having keynoted conferences around the world, and is equally comfortable addressing boardrooms and auditoriums. Before the term Big Data existed, Dave saw the trend and co-founded the customer intelligence (CI) practice at Forrester Research. Since then, he has helped executives at hundreds of companies to define their customer relationship strategy. He grew up in Dublin, Ireland, and holds degrees from the National University of Ireland, Galway; Trinity College Dublin; and the University of Stirling in Scotland. He lives in Florida with his wife and two children.
Erscheinungsdatum | 06.10.2018 |
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Sprache | englisch |
Gewicht | 624 g |
Themenwelt | Wirtschaft ► Allgemeines / Lexika |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
ISBN-10 | 1-68401-559-6 / 1684015596 |
ISBN-13 | 978-1-68401-559-7 / 9781684015597 |
Zustand | Neuware |
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