Business Project Management and Marketing -

Business Project Management and Marketing

Mastering Business Markets
Buch | Softcover
VII, 399 Seiten
2018 | 1. Softcover reprint of the original 1st ed. 2016
Springer Berlin (Verlag)
978-3-662-56930-6 (ISBN)
96,29 inkl. MwSt

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing. Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing. Ingmar Geiger is assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.

Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.

Erscheinungsdatum
Reihe/Serie Springer Texts in Business and Economics
Zusatzinfo VII, 399 p. 142 illus.
Verlagsort Berlin
Sprache englisch
Maße 155 x 235 mm
Gewicht 623 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Rechnungswesen / Bilanzen
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte B2B Marketing • Business Project Management • Competitive Bidding • Contract Management • Controlling • Negotiation
ISBN-10 3-662-56930-2 / 3662569302
ISBN-13 978-3-662-56930-6 / 9783662569306
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …

von Heribert Meffert; Christoph Burmann; Manfred Kirchgeorg

Buch (2024)
Springer Gabler (Verlag)
49,99
Marketinginstrumente und Erkenntnisse der Wirtschaftspsychologie

von Katja Gelbrich; Stefan Müller

Buch | Softcover (2024)
Vahlen (Verlag)
24,90
neueste Konzepte, Strategien und Technologien sowie praxiserprobte …

von Uwe Seebacher

Buch | Hardcover (2023)
Springer Gabler (Verlag)
109,99