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Integrated Marketing Communication

Creating Spaces for Engagement
Buch | Softcover
286 Seiten
2018
Lexington Books (Verlag)
978-1-4985-4004-9 (ISBN)
52,35 inkl. MwSt
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington. Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.

Contents

Acknowledgments

Introduction

Chapter 1: Engaged Communicative Consumption: How IMC Campaigns Generate a Space for Civic Conversation
By Christina L. McDowell Marinchak and Jill K. Burk

Chapter 2: Integrated Marketing Communication and Customer Engagement: "It's Beautiful"
By Daniel U. Assmus

Chapter 3: Integrated Marketing Communication and Event Planning: An Academic Conference in the Charm City
By Leeanne M. Bell McManus and Chip Rouse

Chapter 4: Integrated Marketing Communication and Goods as Toys: Marketing Childhood to Adults
By Paul A. Lucas

Chapter 5: Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, kairos, and Ireland’s Vote Yes Campaign
By Jeanne M. Persuit

Chapter 6: Integrated Marketing Communication and Social Media: “Coordinated Management of Meaning” and Entrepreneurship
By Cassandra Vinhateiro and Vernon E. Cronen

Chapter 7: Integrated Marketing Communication and Public Health Campaigns: Let’s Quit Together
By Kelli L. Fellows

Chapter 8: Integrated Marketing Communication and Crisis Communication: The American Red Cross
By Amanda G. Mckendree

Chapter 9: Integrated Marketing Communication and Demarketing: The Demand for Weber and Rationality
By Jeremy Langett

Chapter 10: Integrated Marketing Communication in a Networked Society: Engaging Professionals and Educators
By Kees van het Hof and David E. Weber

Conclusion

About the Contributors

Erscheinungsdatum
Reihe/Serie Integrated Marketing Communication
Co-Autor Daniel Assmus, Jill K. Burk, Vernon E. Cronen
Zusatzinfo 2 Tables, unspecified; 4 Illustrations, black and white
Verlagsort Lanham, MD
Sprache englisch
Maße 150 x 222 mm
Gewicht 304 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-4985-4004-X / 149854004X
ISBN-13 978-1-4985-4004-9 / 9781498540049
Zustand Neuware
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