Facebook Marketing For Dummies (eBook)

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

Introduction 1

Part 1: Getting Started with Facebook Marketing 5

Chapter 1: Marketing in the Age of Facebook 7

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 35

Part 2: Building Your Facebook Presence 59

Chapter 4: Getting Started with a Facebook Page 61

Chapter 5: Configuring Admin Settings for Your Page 83

Chapter 6: Enhancing Your Facebook Page with Applications 93

Part 3: Engaging with Your Customers and Prospects on Facebook 109

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 111

Chapter 8: Growing Your Facebook Page's Fan Base 125

Chapter 9: Engaging Your Facebook Fans 149

Chapter 10: Improving Your Marketing Strategy with Facebook Insights 167

Part 4: Marketing beyond the Facebook Page 199

Chapter 11: Using Facebook Advertising to Promote Your Business 201

Chapter 12: Using Facebook Offers to Sell Products and Services 243

Chapter 13: Using Facebook Groups and Events for Your Business 251

Chapter 14: Integrating Facebook into Your Other Marketing Channels 271

Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 287

Chapter 16: Stepping Up Your Customer Engagement 307

Part 5: The Part of Tens 331

Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 333

Chapter 18: Ten Business Tips for Facebook 339

Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 345

Index 349